Researching Keywords
One of the first things I do when I create
a new site is to create a list of at least
100 "keywords" that describe that
site. These are the topics that I will be
targeting with PPC campaigns. They are also
the topics I will be targeting for free search
engine traffic. Eventually, they will be the
topics of articles I will be publishing on
my site and the topics of affiliate relationships
I will be developing.
I use the following three sources to gather
my keywords:
Overture
Findwhat
Wordtracker
Here's the step-by-step plan:
Overture
1. Open your web browser.
2. Enter the following on the URL bar (or
just click the link below):
http://www.Overture.com
3. Click on "Advertiser Center"
4. Click on "Tools"
5. Click on "Term Suggestion Tool"
6. Enter the one word topic you decided
on in a prior step.
7. It will give you a list of terms along
with the number of searches. Use copy/paste
to put the entire list into notepad.
Findwhat
1. Open your web browser.
2. Enter the following on the URL bar (or
just click the link below):
http://www.Findwhat.com
3. If you haven't already signed up for
an account, do so now by clicking on the
"Advertise With Us" and following
the prompts.
4. Click "My Account".
5. Enter your user id and password.
6. Click "Keyword Center"
7. Enter the one word topic and click the
"Refine" button.
8. It will give you a list of terms along
with the number of searches. Use copy/paste
to put the entire list into notepad at the
end of your list of Overture keywords.
Wordtracker
1. Open your web browser.
2. Enter the following on the URL bar (or
just click the link below):
http://www.WordTracker.com
3. Click "Take The Trial"
4. Enter your name and email address (don't
worry; these guys will not spam you)
5. Click "Start The Trial".
6. Click "Click Here To Start The
Trial"
7. Enter the one word topic and click the
"Proceed" button.
8. Click on each of the words on the left
and copy the words it gives you on the right
into your notepad file.
Alphabetize your entire list of keywords
and remove all of the other junk (keyword
counts, etc). Remove any duplicates. Remove
any inappropriate words (words that actually
have nothing to do with your topic and words
that are adult in nature). Remove any keyword
phrases that are longer than 25 characters.
Remove any keyword phrases with punctuation
in them (apostrophes, dashes, etc.). Remove
any keyword phrases with numbers in them.
That's it. You will be using this list over
and over as you promote your site. Consider
this the index for your site. These are the
categories in your links directory. These
are the keywords to use when advertising your
site. These are ideas for writing articles.
by James D. Brausch http://www.quitthatjob.com
The author, James D. Brausch, is the coach
and webmaster of QuitThatJob.com, a site
dedicated to providing step-by-step instructions
to start your own profitable Internet business
and Quit That Job! For more information,
please visit: http://www.QuitThatJob.com.
Learn more about keywords
Putting
keywords in your domain name: Will it help
you rank higher?
Keywords
and keyphrases
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