Finding Good Keyword Phrases
Finding good keywords is a never ending
quest, so here's a couple of links and an
example on how to use them to find good keyword
phrases.
If you're trying to optimize a page for a
popular keyword that has a lot of competition,
take a close look at the related keyword phrases.
Let's say you wanted to optimize your page
for the keyword marketing, that was searched
for over 240,000 times on Overture alone in
the last month, there are nearly 42,000,000
competing websites on Google, the keyword
marketing is FAR too general, sure if you
got ranked #1 (very doubtful!) you'll get
alot of traffic, but it won't be targeted
traffic.
Be more specific, target keyword PHRASES.
Let's try internet marketing which was searched
for nearly 80,000 times on Overture and has
550,000 competing sites on Google, that's
far better, not brilliant, but at least you're
more targeted now.
Now, under the keywords internet marketing
over at Overture, people also searched using
these phrases:-
79764 internet marketing
6087 internet marketing online
4635 internet marketing strategy
2733 strategic internet marketing
2603 internet marketing consultant
2384 internet marketing consulting
2378 internet marketing service
2355 internet marketing tool
1929 internet marketing company
1855 internet web site marketing
1631 internet marketing san diego
1429 internet marketing solution
1327 internet marketing research
1183 aggressive internet marketing
1178 internet marketing plan
1165 internet marketing business
1058 internet marketing ebook
1026 internet marketing email
There's a whole lot more but I think you
get the picture...
OK, the keywords marketing, and marketing
online are obviously going to have their fair
share of competition, however, using the tools
above point you in the right direction on
how you should build your pages and show you
the specific keyword phrases people are using
and allow you to check the competition for
those keywords.
Let's go one step further and see what other
keyword phrases we can find from our example.
Taking internet marketing strategy for
instance, here are the other keyword phrases
people used:
622 corporate internet marketing strategy
451 developing internet marketing software
strategy
191 hosting and internet marketing strategy
66 internet marketing strategy uk
65 marketing strategy internet strategy
65 internet marketing strategy tactic
55 colorado internet marketing strategy
50 boulder internet marketing strategy
47 vancouver internet marketing strategy
46 ebook internet marketing strategy
33 internet marketing strategy edinburgh
33 internet marketing strategy ireland
31 city internet marketing strategy twin
28 minnesota internet marketing strategy
28 internet marketing strategy plan
27 charlotte internet marketing strategy
Now the above list has really narrowed it
down, OK, they're not very popular search
terms, however, if
you were to weave these phrases into your
pages, meta tags and links etc, you will dramatically
increase the chances of your webpage getting
found than you would if you had just
concentrated on the keyword marketing that
we originally used in this example on your
site.
Here's some links to help you find your phrases:-
http://inventory.overture.com/d/searchinventory/suggestion/
www.wordtracker.com
- at the wordtracker site, click on "trial".
http://conversion.7search.com/scripts/advertisertools/
keywordsuggestion.aspx
www.ranks.nl/tools/spider.html
- use ranks.nl to check your keyword density.
By Neil Moran www.forfreedom.ws Copyright
© 2004
Neil has over 7 years online marketing
experience, discover how he drives quality
targeted traffic to his site:- http://www.forfreedom.ws
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