"White Rock mother of four stays home
-- and prospers on the Net with websites for
babies and pets"
If you thought the Internet was just for
techies, Arlene Martell, a mother of four,
who runs two profitable websites from her
beautiful White Rock home would like to talk
to you.
In discussing her success as an affiliated
publisher for several major U.S. companies,
the White Rock housewife is boldly predicting
that e-commerce from home will become a major
new trend as many more companies will begin
seeking remote workers wishing to make extra
money with their computers.
Arlene's husband, James, who recently authored
a training manual for website owners, taught
her the basic skills she needed to launch
her first site for babies. This site, which
was launched only a few months ago, now brings
in an extra $1,000 U.S. into the family
budget from sales made on behalf of relevant
merchant links she places on her sites so
that visitors can easily find them.
Text links to affiliate merchants
Arlene says, "these links are not banner
ads, but simple text links that drive qualified
traffic to my affiliated merchants who
pay me a commission for every sale."
She goes on to say, "many are not aware that
large companies, such as The Disney Store,
A&E Television and even the Denver Broncos
now pay lucrative commissions for website
referrals in a new industry called pay-for-performance
advertising, also known as affiliate programs."
Industry experts agree that this pay-for-performance
concept started with Amazon.com, who in 1997
began compensating webmasters around the world
for book sales by setting a cookie on each
visitor's browser that identified the associated
publisher so that a commission could be paid
if a sale were made.
This unique business relationship neatly
solves the problem of driving eyeballs to
websites of merchandisers because of the vast
number of independent publishers and webmasters
worldwide, like Arlene, who will generate
targeted traffic on a pay-for-performance
basis, thereby eliminating the high cost of
advertising.
Baby crib
Arlene says, "When I first got started I
had a pretty good idea of how well I could
do because I had watched my husband, James,
become very successful as an affiliate for
some major U.S. companies, such as American
Express, DIRECTV and Capital One Visa, but
I was surprised at how quickly my site has
taken off and at how large some of my sales
have been." She goes on to say. "The other
day I had a $545 sale for a baby crib.
And the best thing is that all I did was provide
a link through to the merchant who handled
everything from there."
Profitable for Moms
Many experts agree that as a consequence
of converging factors such as growing consumer
confidence in making online purchases, the
need for many companies to downsize brick
and mortar operations and the emergence of
commission networks who act as go-betweens
for merchants and affiliates, it has never
been easier or more profitable to retail online,
or for moms with basic computer skills
to start a lucrative, web-based enterprise
by representing some very well established
companies.
"My first attempt with affiliate programs
was made easy because of Commission Junction,
http://www.cj.com out of Santa Barbara, CA,
an industry leader in providing third party
functionality for affiliates and merchants
by acting as a trusted third party in managing
the network, tracking and reporting on activity
and handling monthly commission payments,"
Mrs. Martell says.
Arlene says, " I've joined several baby and
pet oriented affiliate programs through the
Commission Junction network of advertisers
and their online reporting and tracking functionality
is second to none."
"Commission Junction has exceeded our expectations
as a cost-effective marketing channel," states
Kari King, Affiliate Program Manager at eBay.com,"
We chose Commission Junction not only because
they have an established network of quality
publishers, but because their service and
technology are scalable as our program grows."
Mrs. Martell adds, "there is tremendous confidence
in dealing with CJ merchants, because CJ has
demonstrated great efficiency in handling
all of the collection and processing required
to ensure fair and timely commission payments.
And I can go online any time of the day to
check my stats. I love that nearly as much
as getting checks in the mail, which come
in almost every day for either my husband,
who has thirty commercial sites, or myself.
Affiliate marketing is family friendly
Arlene adds, "I love bringing in extra money
so I can shop for the little extras we need
as a family and it really is great to be around
my four kids, Adam, Shelby, Justin and Victoria."
"Plus, since James is also working from his
office down the hall, we can easily schedule
impromptu family activities. For example,
the other day, our youngest, Victoria, arrived
home to announce we are going to the beach.
And, you know what, that's what we did" she
said.
"After getting a taste of financial freedom
with affiliate programs from the comfort of
my own home on my personal computer, and avoiding
the stresses of long commutes and stifling
work environments, I would never work in a
typical office again" she said.
 You
may visit Arlene's sites at:
http://www.1st-in-babies.com
or http://www.1st-in-pets.com.
Or learn about industry training offered
by her husband at http://www.work-at-home-net-guides.com
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