How To Write A High-Profit Autoresponder
Series
It's the truth!
A strong autoresponder series can instantly
double the conversion rate of your existing
sales letter!
No kidding! I've created autoresponders for
sales letters that have instantly pushed a
2% conversion to a 4% conversion with a snap
of the fingers.
Yet everywhere I turn I see great sales letters
that could do so much better if they simply
added a strong autoresponder and started following
up with prospects over and over again on complete
auto-pilot.
You have a sales letter right now, or you're
getting ready to have one. Either way, you'll
spend hours polishing it or spend hundreds
to have a copywriter work on it, all with
the hope of increasing the sales and profits
it produces.
And while that's smart business -- without
an autoresponder -- you'll never kick your
conversion rate up as high as it can go.
So you might wonder, what exactly makes a
great autoresponder series that takes those
somewhat interested and turns them into rabid
"cash in hand" buyers? It's actually
a painless process...
With autoresponders, I usually use 7
messages. Studies have proven this
to be the most effective number for follow-up
without completely annoying those that keep
getting message after message from you.
Now with these 7 messages, you have a lot
of room to talk about your product.
So what I like to do is break apart each
of the messages into separate
buying types I know will be interested
in my product.
For instance, there are a lot of different
types of people that would use my copywriting
services. One might have an interest in my
services because of my prices. Another might
be thinking about hiring me because they like
my writing style. And yet another may be debating
about using me because they like the way I
keep writing until they're thrilled with the
copy.
Now that's 3 different reasons that people
might buy from me. I can think of a few more
too. So what I would do with each of my 7
messages is pick one type of person -- think
about what's stopping them from buying --
and write one message directly to them.
For instance, my first message in my autoresponder
might be written to the business owner that
likes my prices. In this letter, I would go
through the reasons my prices give him or
her better bang for their buck. I would talk
about nothing else. Every word of this one
autoresponder message would be about my prices
and why they're getting a good deal.
And then, with my next autoresponder message,
I might write to the business owner that likes
my guarantee. I would go into deeper detail
about it. Explain it so that he or she has
no questions. I would sell the guarantee I
offer, and nothing else.
And I would continue on like this, message
after message. Each
message would have a very specific goal --
to convince a certain prospect that they should
buy from me while knocking down objections
and diminishing their buying resistance.
Of course, some prospects will have multiple
reasons for not buying from you. But if you
find the 7 - 10 main reasons they won't act,
and address them with individual messages,
you'll instantly notice an increase in your
conversion while knocking down individual
objections on complete auto-pilot.
By Grady Smith
Grady Smith is a professional copywriter
that provides sales letters and autoresponders
for those on a budget. Stop by his website
to get free copywriting tips and find out
how he can help you improve your profits:
http://www.cheap-copy.com
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