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Targeted traffic shock: Millions of targeted
hits are wasted every day by expired domains
with link popularity. Here's how to find and
profit from all that expired traffic.
A few years ago, an Internet visionary named
Ultsearch (Editor's note: See The
Ultsearch Expose for more information
regarding Ultsearch) came along, stumbled
across the most ingenious profit generation
idea in the history of the Internet age, and
quietly went on to make untold millions. To
this day, he has held a monopoly on the biggest
underground industry on the Web. In fact,
you've likely helped him out, and not known
it. So how did he single-handedly go on to
plunder the spoils of the Internet? He connected
two simple dots: expired domains + link popularity
and realized their sum equaled expired traffic.
The Expired Traffic Equation
Expired Domain + Link Popularity
= Expired Traffic
Homesteading - An Interesting
Analogy
Back during the colonization
boom in the late 1800's, an act called the
Homestead Act of 1862 allowed one person to
take claim over the land and property of another,
if that person had abandoned it to colonize
further westward. Talk about a free lunch.
As it turns out, some settlers found fully
built homes, with irrigated and cultivated
land, all available for the taking. One man's
loss, as it turns out, is always another's
gain.
In a similar fashion, the Homestead Act of
1862 can be applied to domain names --the
virtual real estate property you build your
site around. Anyone has the right to lay claim
to a domain if the previous owner has abandoned
it. As with homesteading for land and property,
homesteading for domains is essentially the
same thing. Some owners spent years building
up their virtual online property while others
may have left it undeveloped. Being able to
differentiate between the two means all the
difference in the world.
Why Previously Developed Sites Expire
Every day, thousands of domains are expiring
due to non-renewal. This is when a domain
owner fails to fork over the small yearly
renewal fee for it to his registrar. Sometimes
names expire because the owners aren't using
them; other times the owners forget to renew
their registrations.
A portion of these domains are very valuable
since they still receive visitors--from search
engine listings, and links they still maintain
on other sites across the Web. If you can
re-register these domains when they become
available, it's a great way to boost the traffic
to an existing site, or make money off the
traffic the domain is still getting.
The major selling point here is that a domain
name costs under $9/year (on sites like Godaddy.com)
to purchase. So for $9, you can purchase domains
which are still receiving anywhere from a
few hundred to over a million visitors over
the course of the year. And up until now,
only a few people were aware of this obscenely
scandalous tactic for acquiring targeted traffic.
Now you might be thinking that re-registering
expired domains with built-in search engine
and link traffic is just the lowliest form
of cyber-squatting.
Not at all. The fact is, a domain can expire
for a number of legitimate reasons.
- The previous owner may have run out of
money to promote the site.
- They may have lacked the time and motivation
to manage the site.
- They may have gotten tied up in other
activities or another job.
- They simply forgot to renew their domain.
- They may have regrettably succumbed to
illness or even death.
- They failed to receive the notice from
their registrar informing them that their
domain was about to expire.
If it happens that the previous owner wants
their name back, the ethical thing to do would
be to give it back to them for a nominal fee,
maybe $200 or less. In this way, you make
a quick profit off the domain, and the previous
owner walks away with their old site back.
So How Do You Go About Finding Domains
With Expired Traffic?
Through link popularity, the second part
of the expired traffic equation.
Link popularity is a wildly popular concept
with site developers and is used by many top
search engines, such as Google, in their site
ranking algorithms. Link popularity measures
the number of incoming links a Website has
on other sites across the Web. If, for example,
you run www.widgets.com, and participate in
a link exchange with 100 other sites on the
Web, your site should hypothetically have
a link popularity of 100. You've enhanced
your site visibility, gotten fresh leads from
these other sites, and your search engine
rankings are improved in the process. Chances
are the higher a site's link popularity is,
the more traffic it receives, since it is
visible across more places on the Web.
But what happens when a previously developed
domain expires and becomes available to re-register?
Do the links to it on other sites and the
search engines disappear?
For the most part, no. And that's the kink
in the system you can exploit. Websites, search
engines and directories hardly have the time
and effort to manually check if each and every
one of the links on their site are active.
This is what Ultsearch ultimately recognized.
He understood that he could check lists of
expired domains to isolate those domains with
high link popularity numbers. It was these
domains that were most likely previously developed
and still receiving traffic from the links
and search engine rankings which the previous
owner of the domain had established. And for
$8.95, he purchased these domains which were
still receiving daily visitors, and made the
best possible of their daily stream of traffic.
The Value of Expired Traffic
Now here's where it starts to get really
fun. Let's say you find and register an expired
domain, XYZ.com, which still receives 50 visitors/day.
This is how it breaks down.
Expired Name: XYZ.com receives 50
visitors/day
Visitors in 1 year: 50*365 = 18,250
Cost of domain: $8.95/yr
Cost per visitor: $8.95/18,250 = $0.00049/visitor
Yearly Income Potential w/Allclicks:
18,250*0.02 - $8.95 = $356.05
Income Potential w/ 250 similar sites:
250*356.05 = $89,017/year
Herein lies the key to why expired traffic
is so powerful. In this scenario, you've found
a site which is still getting 50 visitors
a day. Over the course of a year, you receive
over 18,250 real targeted visitors, for the
cost of a domain name, $8.95. For webmasters,
expired traffic is great since you can find
like-minded sites which have expired but are
still receiving traffic. You can redirect
these visitors to your existing site, all
for mere fractions of a penny.
If you don't currently run any sites, you
can place targeted affiliate links for advertisers
or redirect the site to something like Allclicks.com,
which pays you $0.02 for every visitor to
your site, irrespective of how you link to
them. This way, with a domain receiving just
50 visitors a day, you make $356 off an investment
of only $8.95. This is almost a 4000% return
on your investment. It gets really interesting
when you start to register a large number
of sites receiving expired traffic. (Ultsearch,
for example, is estimated to be making several
millions dollars a month off expired traffic.)
So how do you get a piece of this market--a
market where a select few individuals in the
know have quietly gone on to make untold millions?
Through the right tools, and sound advice.
Understanding every aspect (locating expired
traffic, registering it, and properly utilizing
it) of this nascent game--which I estimate
fewer than 2-3 thousand or so individuals
are actively participating in--is the key
to prospering in it. Very few legitimate opportunities
exist on the net which offer entrepreneurs
startup costs of less than $10, minimal, passive
involvement, and a growing recurring revenue
stream--expired traffic just happens to be
one of them. While everyone continues to march
to the drum of optimizing and developing existing
sites to eek out small gains, I'll continue
to find other people's abandoned property,
and use it without fail to make a quick buck.
But hey, you do what suits you best!
About The Author
Ken Johar is Founder of Expired
Traffic.com and has experience working
as a professional domain speculator and
investment advisor. He has written numerous
articles & tutorials on the topic of
expired site traffic. ExpiredTraffic.com
is the only source for finding, capturing
and profiting from the burgeoning expired
traffic industry. "Expired Traffic
for Dummies" is a great resource for
understanding the ins and outs of expired
traffic and yours FREE just for visiting
his web site.
 Expired
Traffic - Over 3 million hits of targeted
traffic expire every day ... Learn how to
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Expired
Traffic helps you find, capture, and
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engine and link traffic that a previously
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may still be getting.
Expired
Traffic offers one of the best converting,
most lucrative services on the Internet. Affiliates
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