The Most Important Aspect Of Web Design – SEO Or Design
Should I optimise my new website for SEO or is the design more important? This is a question that will raise a lively debate but your role in the website design process will probably dictate your answer.
A website design company specialising in visualisation will suggest in most of cases that the web site design is most important of course. And let’s be honest without that visually attractive to the eye design a searcher will leave your site within the blink of an eye or so they lead you to believe. But then that raises an even more challenging question how did they arrive at your site in the first place?
The basic web design criteria or curve goes along the lines of visual design is storyboarded for client ..website design looks excellent let’s go for it. Needs some content ok, copy and paste something out of our corporate /company leaflet…..website goes live and time passes but no traffic!
And then even more time passes by until eventually perhaps more than a few months later the situation is either so bad or the company are having to invest in adwords that finally an SEO specialist gets called in or the boss starts asking questions, and before you know it you are having to spend more than should be necessary on search engine promotion to try and rescue some website rankings.
Is this a productive route to persue? The thousands of website owners that have been through this exact cycle will certainly argue that it most definitely is not as this launch and pray web development criteria delays any websites success by unacceptable periods of time, and even more frightening results in lost profit, lost time and lost potential customers.
Search engines need to find content and structure in order to rank a site well but with minimal attention to search engine optimisation so often this first opportunity to make an impact when the web site first gets indexed is lost, if all the search engines find is a appalingly optimised site with a miniscule focus or regard paid to any SEM requirements or keyword capture.
An additional in reality small investment spent on pre development SEO ,for example keyword research and optimisation gives an excellent return on investment as invariably initial indexing is bound to achieve a far better search engine ranking from day one and occassionaly in not too competitive niches a page one result straight away.
To find out more about search engine marketing visit SEO Services Southampton .
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